How do you reposition The Royal Hawaiian Hotel to attract a younger,
more contemporary audience without losing its status as a historical icon?
A comprehensive, integrated campaign based on the Royal's original
core values was created. With a nod to its history and a subtle wink
at the glamorous love affair it inspired, the work showcased the
contemporary luxuries provided by the renovation and spoke in a tone
sure to be appreciated by today’s youthful and upwardly mobile target.
The creative approach from the brand campaign was used in
The Royal Hawaiian’s food and beverage marketing ensuring consistency
across all consumer touch points and promotional materials.
