As a travel destination, Hawai‘i is filled with iconic locations.
But when you wander off the suggested route, it’s the moments
that happen along the way that are the most memorable.
All you have to do is “Let Hawai‘i Happen.”
Our research revealed that travelers wanted more authentic experiences.
An integrated social marketing campaign was launched that encouraged them to actively seek out new experiences they could call their own – whether it be a hidden waterfall, a local discovery, or a once-in-a-lifetime cultural experience.
