McDonald's of Hawai‘i — Darell Castro

CREATIVE DIRECTION | BRANDING | DESIGN

To introduce the new Southern Style Chicken Sandwich and Biscuit
to the local Hawai‘i market we developed a quirky online
campaign that complemented the national advertising launch.

Along with traditional in-store promotions we launched a microsite (git2knowit)
and produced six web videos. Each video introduced the relatively unknown
product by highlighting a particular attribute. Originally created for the web,
they were also designed to be combined as :30 TV commercials.